Sony is sending direct messages to PS4 users who wishlisted GTA 6, telling them to upgrade to PS5 before launch. The console war just got personal.
The targeted campaign began last week, with PS4 owners receiving push notifications and emails from PlayStation highlighting PS5 upgrade deals and trade-in bonuses. The message is clear: you don't want to miss GTA 6 on last-gen.
Rockstar confirmed back in 2024 that GTA 6 will be a PS5 and Xbox Series X/S exclusive at launch, with no last-gen version planned. This puts Sony in a unique position to use the game as a PS5 hardware driver.
PlayStation's own data shows GTA 5 drove PS4 hardware sales by 23% in its launch month. Industry analysts are projecting GTA 6 could push another 3-4 million PS5 units globally in the week of launch alone.
The move is smart business for both Rockstar and Sony — and a clear signal to the remaining PS4 holdouts that the time to upgrade is now.